txrba.com
Rural Broadband Forward: Connect, Innovate, Lead
Join us at the TRBA Summer Meeting, June 11-13 in South Padre Island, for an exciting new agenda format packed with dynamic sessions designed to drive innovation and growth in rural broadband. From leveraging data-driven marketing strategies to tackling cybersecurity threats and regulatory changes, this event will equip you with the tools and insights to stay ahead in an evolving industry. Whether you're a network engineer, marketer, executive, or community advocate, you'll find valuable takeaways to strengthen your company and the communities you serve.
Hotel Reservations
ISLA GRAND RESORT
South Padre Island, Texas
Reservations: (956) 761-6511
Code: 256TSTCISM
Make your reservation by May 9, 2025
Session Topics
Leveraging Superior Service to Drive Customer Loyalty
Customer service is an integral part of the subscriber journey, driving sustained business outcomes. By shifting from reactive problem-solvers to proactive
solution providers, your team can cultivate deeper relationships with customers, anticipating needs and delivering personalized experiences. Dive into an approach that not only enhances satisfaction but also fosters loyalty, turning every interaction into an
opportunity for cross-selling, upselling, and gaining valuable insights that fuel future growth.
Sam Chavez, Principal Success Account Mgr. | Calix
Cybersecurity in Action: Safeguarding Data, Systems & Trust
Join a dynamic panel discussion featuring experts from an insurance company, a network provider, and a business member leveraging secure networks to minimize risk. This session will explore real-world strategies for protecting data, mitigating cyber threats, and building trust in an increasingly digital world. Gain insights into risk management, proactive security measures, and industry best practices to safeguard critical systems.
CHR Solutions | Horizons Communications | Telcom Insurance
AI: Opportunity or Obstacle? Risks and Rewards for Rural Broadband
Rural broadband operators are essential in bridging the digital divide, yet face increasing economic pressures, including rising competition and potential subsidy reductions from federal and even state universal service funds. Furthermore, the anticipated surge in data driven by AI-generated content (images, videos) will place additional strain on communication networks, including in rural areas. In this challenging environment, operational efficiency is paramount, and AI offers transformative potential across multiple areas, including network optimization, customer service enhancement, and targeted marketing strategies.
Data security, scale limitations, and the need for transformational change make AI adoption uniquely challenging for regional operators. Developing an AI strategy that addresses these unique factors is crucial.
This session will explore practical strategies for communication providers to initiate their AI journeys. We will examine real-world use cases, discuss effective go-to-market approaches, and evaluate how AI can enhance capacity, drive efficiencies, and generate new revenue streams.
Sangit Rawlley, Senior Partner & AI Practice Lead | JLA Advisors
Effective Community Outreach to Drive Broadband Adoption: Turning Local Engagement into Measurable Growth
Community outreach is more than just a marketing effort- it’s a key driver of broadband adoption, subscriber growth, and long-term customer retention. In rural markets, where trust and relationships are vital, broadband providers must implement strategic outreach to educate, engage, and convert potential subscribers. This session will explore actionable community engagement strategies with suggested marketing triggers helping providers identify the right moments to connect with customers. Using insights from broadband adoption trends, competitive pressures and funding-driven outreach. We will share how rural ISP's can leverage hyper-local messaging, trusted community partnerships and digital+traditional marketing efforts to maximize their impact.
Stacey Dolloff, Executive Business Consultant | JSI
Navigating Regulatory Changes and Their Impact on Texas ILECS
Texas ILECS, who must abide by federal and state regulations, receive Federal and State support, which are typically their largest sources of revenue. ILECs have strived to maximize support revenues but Federal and State focus on "broadband for all" is impacting the way Texas ILECs operate, the amount of support they receive, and their vision for the future. This session will discuss the regulatory changes, their impacts, and open discussion regarding strategies for the future.
Jeremiah Raya | Moss Adams & friends
The Data You Already Have: How ISPs Can Create Campaigns That Drive Results
Your ISP already has a wealth of data that can be transformed into effective marketing campaigns. Learn how to tap into the customer data you already collect to craft personalized promotions, increase customer engagement, and generate excitement for your services—all with resources already at your disposal.
Ruby Hibben, Director of Marketing | Vantage Point